Entries in Massachusetts Turnpike (1)
THIS JUST IN: MASS TURNPIKE AUTHORITY SAYS “WE’RE BEHIND IN OUR TECHNOLOGY!” (Part Two: The Survey)
Previously, on Driving Like Ass, DLA researchers were struck by this question: why does Boston—a city known for the impatience and intolerance of its drivers—have one of the country's lowest adoption rates of electronic toll collection (ETC), or FAST LANE system? In Part Two, DLA heads to the RMV in search of answers. (Click here to see Part One)
It would be easy to pass Boston’s FAST LANE disinclination as just another case of New England Luddism. But, at DLA, when in doubt, we like to head for the data which, more often than not, means “let’s conduct a survey.” 
A DLA survey instrument was developed to collect data on drivers’ awareness of the FAST LANE systems, perceived benefits of the FAST LANE system, motivation, and pricing sensitivity.
Photo: FreeFoto.Com
JWD
in electronic toll collection, FAST LANE, Toll roads, tolls, Noah Bierman, Peter Samuel, Massachusetts Turnpike
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