Recommend LEARNING TO DRIVE #5: INDIA vs. MASSACHUSETTS (Email)

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Licensing + Bureaucracy = Long Lines + Bribery…Massachusetts got 3 out of 4

"You never want to share the road with someone who truly believes in reincarnation"

Anyone within earshot of CNN earlier this month could not have missed the announcement at the New Delhi Auto Expo of Tata Motor’s “Nano”, a one-lakh ($2,500), thirty HP, two-cylinder, one-wiper blade car. Most of the world-wide buzz centered on either the market significance of the new car’s price point or around the spectre of its environmental impact once 30 or 40 million of these things hit the streets. license.png

Driving in India? You'll need one of these and, well, some big ones. 

 

But here at DLA, researchers knew that 30 or 40 million new cars would easily equate to 300 to 400 million new drivers. Where and how would they would learn to drive could provide DLA research staff with an in situ opportunity to glean behavioral insights from another country in our effort to understand Boston’s ass-like driving.

Unfortunately, as often seems to be the case, DLA’s trademark—the thoughtful, deliberate response to driving behavior—was, while certainly thoughtful, a bit too deliberate and we were trumped by Somini Sengupta's piece in the January 11 The New York Times, “Indians Hit the Road Amid Elephants.”


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